Heimar is dedicated to being a leader in the development and operation of properties as well as contributing to the well-being of society, improving the quality of life and the environment of the residents. The operation and organisation of properties has a significant impact on the environment and residents’ quality of life, as tens of thousands of people stay in Reginn’s properties every day, either for leisure or work. Through targeted actions in property operations, investments, planning, new constructions and through co-operation with tenants, Heimar can play a significant role in shaping people’s environment so that daily life becomes better, more enjoyable and safer.

Guided by continuous improvement, the company has set clear, measurable goals for sustainability. Achievements in that field will continue to be measured in a targeted manner and employees, customers and investors will be informed regularly about the goals and the results achieved. Investments and property operations take a long-term view. It is the company's belief that a focus on sustainability reduces risk in the company's operations and strengthens financial profitability in the long term.

Heimar was the first Icelandic real estate company to publish a Green Finance Framework in March 2020. The framework was most recently updated in May 2026, taking into account, among other things, the updated Green Bond Principles 2025, evolving Nordic market practices, and increased alignment with the EU Taxonomy. The current framework has been verified by ISS-Corporate.

The Green Finance Framework is based on the Green Bond Principles issued by the International Capital Market Association (ICMA) and the Green Loan Principles issued by the Loan Market Association (LMA).