Smárinn in Kópavogur is in the center of the capital area and is one of the company's core areas.
In Smárinn, Heimar has developed a diverse mix of properties for retail, restaurants, entertainment, and office space. Smáralind is the largest shopping center in the country and is also the heart of the area. Around 100 businesses operate within Smáralind, which receives approximately 4 million visitors annually.

Silfursmári is the newest addition to the Smári area, where Heimar offers modern and exceptionally well-located retail and service spaces for lease, right next to Smáralind.

• Significant densification is underway near Smáralind, with both residential and commercial developments
• Excess demand for both residential and commercial real estate in the area
• Larger companies and institutions are showing strong interest in the area
• The Borgarlína (City Line) offers major opportunities for the future
• Opportunities for connections to the international airport in KEF
• A 3,000 sqm office floor will open in Smáralind in 2024
• One of the country’s most impressive food halls will open in Smáralind in 2025